Precious About Makeup (PAM)

Founded by renowned Makeup Designers Kate Benton and Jan Sewell, Precious About Makeup is a store hidden away in Shepherd’s Bush that sells PRO makeup products to a customer base of makeup artists. It has a popular e-commerce site ( which has a great reputation for stocking products that are hard to find. After having a bad experience with another PR company, they asked SVPR to step in and deliver a campaign that would help grow social media followers and achieve press coverage that would be read by their target audience of MUAs or makeup obsessives. We generated a constant stream of blogger and vlogger coverage as well as more in-depth features for the founders in key consumer targets, including ES Magazine.

Project Link
CLIENT  :  Precious About Makeup (PAM)
  • Beauty