Precious About Makeup (PAM)

Founded by renowned Makeup Designers Kate Benton and Jan Sewell, Precious About Makeup is a store hidden away in Shepherd’s Bush that sells PRO makeup products to a customer base of makeup artists. It has a popular e-commerce site ( which has a great reputation for stocking products that are hard to find. After having a bad experience with another PR company, they asked SVPR to step in and deliver a campaign that would help grow social media followers and achieve press coverage that would be read by their target audience of MUAs or makeup obsessives. We generated a constant stream of blogger and vlogger coverage as well as more in-depth features for the founders in key consumer targets, including ES Magazine. As the client is happy with our performance which is helping to grow sales, we’ve managed to succeed where the other agency failed and have retained PAM as a client.

Project Link
CLIENT  :  Precious About Makeup (PAM)
  • Beauty